Freshmarket is a new project launched by Żabka Polska S.A. Freshmarkets are convenience-type stores in deli-convention located in city centres or residential districts to enable convenient shopping. The offer is addressed at professionally active people. Freshmarkets offer high-quality goods at affordable prices.

The first Freshmarket store was opened in Leszno in March 2009. By the end of 2009 about 15 more stores will have been opened, each one sized about 200m2. In 2010 the company plans to launch further 50 Freshmarkets.  The customers will also be offered a package of Freshclub services: the payment of bills, lotto, mobile phone recharging credits and cash-back. Each of the newly-opened stores will have a Fresh Alley offering a wide range of fresh products, including a selection of salads and ready-made dishes. The stores will also feature a Freshcafe corner selling freshly-brewed coffee and snacks.